EDealer

Founded in 2004, EDealer is Canada’s largest website provider and a proven leader in inventory syndication. We are dedicated to minimizing the time required by Infiniti dealers to reach the maximum number of customers with consistent and accurate merchandise inventory.

At EDealer, we take pride in our industry-leading dealer support team, our technology, and our ability to seamlessly customize our products to dealer requirements. We are proud to be a Certified Website & Digital Advertising Provider and look forward to working with your dealership.

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Custom & Responsive Websites

With a mobile-first approach to design and UI/UX, EDealer offers the best dealership website designs in the business, built with a unique sense of ownership and branding for your online success. We take the time to carefully craft a seamless experience for your customer, no matter what device they are using.


Search Engine Optimization

EDealer is proud to offer a seamless website experience that provides high-level visibility in organic search. Our SEO, Design, Web Development and Inventory Development teams work together to provide a turnkey optimized solution for all dealers. Our solutions offer opportunities for upgraded SEO services, including on-page website content creation at launch or ongoing content marketing and creation, off-site local SEO strategies and tactics, and ongoing technical SEO optimization for dealers who create their own content on-site.

Our strategists are experts who will ensure your website is easily read and understood by search engines, visible in the local algorithm and continually ranking in the organic algorithm. This custom optimization helps drive traffic to your dealership from users who are looking for dealers just like you.


Inventory Management

Use our inventory management system through your browser or our mobile app to capture data, images, and video, instantly marketing your inventory across all effective forms of digital media. Thanks to over 100 different integrations, the platform gives users the ability to harness the true potential of today’s online marketing landscape.


Integrations and Syndications

Increase time and cost efficiency by managing your inventory marketing efforts from one system. We can pull your inventory data from almost anywhere. Whether you manage your pricing and options from DMS, or your pictures through a data collection company, EDealer makes inventory management easy!

  • Vehicle Data: Pull VIN, Drivetrain and Colour information to decode options. Then push to third-party listings.
  • Inventory Images: Pull your vehicle images from an individual integration.
  • Vehicle Pricing: Pull Was/Now pricing with automated bulk price adjustment rules.

New Vehicle Showroom & Build and Price

A one-stop shopping experience which includes standard vehicle spec data, Chrome image gallery and current OEM incentives. These features enhance your customers' experience by providing tools and incentive data alongside in-stock inventory. Our Build & Price will increase your engagement metrics and provide a more interactive medium for shoppers to consume valuable information. Our Automated Manufacturer Incentives will keep your website up to date with current offers at all times.


Reporting & Analytics

Every dealer receives access to our standard Dashboards, where you can access real-time website analytics and lead reporting along with on-demand inventory metrics and enterprise-level support. We will create your own Google Analytics views and dashboards – and provide you your dealer-access – for greater transparency of your data. We also have advanced reporting available with our Traffic IQ product.


Lead Generation Tools

Our Guaranteed Trade tool empowers the dealer and the customer. Utilizing the consumer-facing tool, the customer captures their vehicle information, feeds it to your dealership, and receives a tangible appraisal value, all in the comfort of their own home. With Guaranteed Trade, you are in full control of the value. Guaranteed Trade gives you a competitive advantage by providing your customers with the experience they desire.


Digital Retailing - eCommerce

Allow customers to complete a vehicle purchase online with our Digital Retailing engine. A simple, easy-to-customize shopping cart where customers can specify payments, trade information, apply for credit and leave agreed-upon-purchase notes along with a deposit. Approved payment gateways include Moneris, PayPal, Stripe and Elevon with other options available.

In addition to our own eCommerce solution, EDealer’s open platform has allowed us to partner with popular vendors such as Roadster, Autovance, AIM, DealerTrack, AutoFI, Autoverify, Dealertrack, and SCI MarketViewread.


Tailored Packages

Our packages are tailored to your needs. We include customization hours in our packages coupled with user-friendly tools which keeps your bill consistent to avoid any surprises.


Performance Manager

At EDealer, we invest in your success. Your dedicated Performance Manager is available to provide your dealership or group ongoing proactive support and consultation. The Performance Manager will regularly monitor the performance of your website and work with you to set and achieve your website goals (promote a new special, increase the number of leads submitted, etc.). Performance meetings, third-party integrations, analytics consultation, ongoing training and implementation of custom landing pages are just a few of the many tasks the performance team can assist you with on a monthly basis.


Dealer Support: 24 hr Turnaround

Our support system in place is quick and efficient, allowing us to resolve 97% of support tickets in 24 hours or less. Our VIP Infiniti support team ensures you are working with the same representatives on each request which provides faster turnarounds and less back and forth.


Dealer Support: 20:1 Dealer to Support Ratio

To ensure speed and efficiency, we always have a ratio of 20 dealers to a support representative on hand.